Privacy-friendly, lightweight web analytics.
What It Does
Plausible is a simple alternative to Google Analytics that doesn't use cookies or track personal data. You get a single, clean dashboard with pageviews, referrers, and top pages — no GDPR consent banners required.
Why Solo Builders Use It
No cookie banners needed — one less annoying thing on your site
Dashboard loads instantly and shows what actually matters
Script is under 1KB — won't tank your Lighthouse score
EU-hosted option keeps you compliant without thinking about it
Pricing
Starts at $9/mo for up to 10K pageviews. Scales with traffic. Also available as self-hosted (free, open source).
Verdict
If you just want to know what's working without drowning in data or privacy headaches, Plausible is the obvious choice.
Pros
Dead simple — useful from day one with zero config
Privacy-first means no legal overhead
Open source with a self-host option
Cons
No funnel analysis or advanced segmentation
Smaller ecosystem of integrations vs Google Analytics
Alternatives
PostHog — more powerful, includes session replay and funnels
Fathom — similar privacy-first approach, slightly different pricing